SAFETY – Preventing not to remedy, this old adage is all about when we talk about fraud in online shopping. Anyone who has an e-commerce, whether small or large, is susceptible to fraudsters looking for opportunities to make purchases using credit cards and stolen data.
The bad news is still that Brazil in 2014 was ranked fifth in the world ranking of credit card frauds, behind only the United States, Mexico, the United Arab Emirates and the United Kingdom. And, not to further discourage e-merchants, the detriment of these fraudulent transactions is borne 100% by the online store.
This scenario confirms the importance of investing in anti-fraud solutions and preventing them from affecting profit at the end of the month. But do not despair, there are many ways to keep your e-commerce healthy. That’s why we’ve separated five tips that you should put into practice right now on your site to keep you safe. Check below:
Adopt Pay in One Click
Great powers of the global e-commerce, like Amazon, offer this option. The great advantage is that with the data storage, customers do not need to fill in each new purchase forms with personal information, including credit card details.
Ask for strong passwords
When you create your account, you require strong, complex passwords with numbers and characters. Inform that this measure is thinking of ensuring the security of your purchases and data. It may seem, at first, to the customer a bummer, but if well explained he will embark on that idea.
Tell about transactions
An option to avoid the dreaded chargeback, may be to notify the customer by email or SMS before finalizing the transaction. This means that after entering the card data the consumer will receive a message that he is about to finalize a purchase of value X, provide a code that he must complete to complete the sale.
Make a beta, ask the users what they found and keep an eye on the results.
Restrict the number of transactions denied
Often fraud is attempted by malicious software that uses different numbers of credit cards successively until the end of the purchase. One way to prevent these fraudulent sales from being carried out is to restrict the number of attempts that each user can report the wrong data on their credit card. If the consumer exceeds this number you can temporarily block your registration and put it on a risk list.
Have professional help
Most fraudsters have all the expertise to circumvent the systems. Hence, it is very difficult to avoid fraud and charge
backs on your site without the help of a specialized company.
In addition, trying to do this work on your own is going to take a lot of time and effort, the best option is to seek a qualified partner to help in this process and dedicate to sales, prospecting and loyalty of new e-consumers.